Feasibility Study

Spinnaker International works closely with a number of specialists in the marine industry to provide a comprehensive range of services from project inception to subsequent operation. It is a strong advocate of market research to establish the right criteria for a given market.

Market Development

Experience has shown that boating norms of the mature boating markets in the west are not necessarily indicative of the culture or style of boating that is suitable for the developing markets of Asia or the Middle East. A project anchored firmly on sound research allows the team to advise the project's principals on the likely impact of various design options, and allows the project team to proceed confidently on the chosen course of design. Poor execution of design in a marine environment is usually difficult and costly to rectify after the project is completed and operational.

Marina Management

The complexities of modern ship and yacht management are such that a recreational yacht harbour development needs operating input to be sought at an early stage of design. In particular, if the harbour is to cater for berthing of megayachts, this special segment of the market requires special consideration from both a design and operations viewpoint. Event Management & Consultancy Spinnaker International has consulted for exhibition organisers of maritime shows. Specific assignments include the organisation of on-water events, specialised trade and consumer conferences, and the management of the on-water component for the boat show.

Market Research & Strategic

Planning Spinnaker undertakes market intelligence work, and strategic planning for the marine industry. It has conducted market research for several clients to determine the needs of various marine segments, and provided advice on key determinants for success and penetration into the marketplace.

Promoting Nautical Tourism

Spinnaker International is helping regulatory agencies understand the economics of marinas, and the benefits they can bring to the community in terms of direct and indirect employment, revenue opportunities including foreign exchange potential, and the generation of a 'ripple' effect downstream in the economy. As an adjunct to this, Spinnaker International is working with tourism authorities to promote South-East Asia as a destination for nautical tourism, paralleling the traditional centres of the Mediterranean and Caribbean.

Client List